The fastest growing U.S. restaurant chain is a fast-casual pizza restaurant backed by LeBron James. Blaze Pizza (which we called out as a fast-casual chain to watch) serves customizable pizzas made fresh in front of customers. The brand has grown 205% over the prior year, and is predicted to be the fifth-largest pizza chain in the U.S. by 2017. James was an original investor in 2012, and has been integral part of the marketing strategy for the chain. In a new commercial, the basketball player takes on the name “Ron,” and works at an L.A. Blaze Pizza location, confusing and exciting customers. (Business Insider)
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