Will Victoria’s Secret be the next Abercrombie & Fitch? Millennials “created a teenage retail wasteland” with their preference for fast fashion and real-time access to trends, and one Millennial expert says Victoria’s Secret is vulnerable to a fall as well. Although they have recently adjusted their marketing approach to “de-emphasize” catalogs, the brand’s products and marketing have a few things in common with those who have struggled to attract young consumers: “too much emphasis on logos and status…and too much emphasis on looks and unrealistic body images.” Millennials are also looking for brands that stand for something, and there is opportunity for the lingerie brand to embrace a bigger cause. (Forbes)
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