Marketers love to label Gen Z as “unreachable”—especially when it comes to movies. Yes, this gen is watching less traditional TV than older gens, and when they do tune in, it’s usually on streaming platforms. And more recently, as YPulse’s Media Consumption report shows, 13-24-year-olds are actually spending more video time on social platforms than even streaming services—spaces where attention is split and ads can be skipped altogether. So, it’s easy to assume that Gen Z wouldn’t be interested in long-form, in-person entertainment like going to the movies.   But that assumption doesn’t quite capture the full story. While Gen...