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North AmericaWestern Europe
Trad Wives and Alpha Males Trend Report
Headlines have been talking about a Gen Z gender gap and YPulse’s Trad Wives and Alpha Males trend report dives into the topic. We cover why these social media genres are gaining popularity and what young people really think about gender today. This report digs into how young people think masculinity and femininity are changing, the pressures they face to act their “gender,” and the political divide that’s present among Gen Z.
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- How young consumers feel about trad wife and alpha male social media content
- What they think about traditional gender constructs today compared to 2021
- How brands should represent masculinity and femininity in marketing and product development
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Report Length: 48 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
The data file also includes data split by the following demographics: Gender, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent