Urban Outfitters’ latest campaign aims to reach Gen Z at different stages of their college journey. From first year-students preparing for dorm life to recent graduates facing the logistics of moving out, the brand’s “UO Haul” campaign is tailored to meet these transitions with extra hands and prizes. The campaign kicked off with a scavenger hunt in Manhattan, where students could explore themed trucks filled with curated dorm setups, and continues with a U-Haul partnership to help grads move with ease. Additionally, this summer’s Campus Essentials pop-ups will bring back-to-school shopping directly to college towns, offering curated items for students returning to campus. It could be a winning move for the brand considering Gen Z’s strong interest in brand experiences—69% of 18-24-year-olds say they want to attend pop-ups, according to YPulse. (Marketing Dive)
👀 Read more from YPulse: Forget Staying In—Young People Are Going Out for These 3 IRL Experiences
