Expedia is making AI vacation planning possible right from Instagram. Socials have a huge impact on travel—68% of 18-24-year-olds are interested in searching social media for travel tips, according to YPulse—but it doesn’t give them all the booking details and prices off the bat. That’s where Expedia’s new AI tool comes in. The full Open AI and Copilot integration is coming to their platform starting in June and will allow users to share travel-based Instagram Reels directly with Expedia, which will then present personalized travel recommendations based off the videos. There is also an AI Agent that will deliver smart recommendations without sharing Reels—which includes pricing, reviews, and images to provide the most information to make a booking—but let’s be real, Gen Z wants to go from right from inspo to itinerary. (Marketing Dive)
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