Coach bags are cool again, thanks to Gen Z. The 84-year-old brand has been on a winning streak lately, logging around $1.3B in revenue with sales up 15% in the last quarter. Their recent success is largely driven by Gen Z, who see Coach as both nostalgic and fresh. With updated versions of classic silhouettes like the Tabby, TikTok-favorite accessories like charm-covered bags (remember the cherry charms?), and celebrity campaigns featuring names like Selena Gomez, Coach has steadily rebuilt its image to suit another young gen. The brand’s balance of quality, personalization, and relative affordability (compared to higher end luxury) hits the sweet spot for Gen Z shoppers, some of whom have turned casual interest into full-blown collections. And as resale and upcycling gain traction—something Coach has embraced through its (Re)Loved program—and nostalgia-driven fashion thrives, Coach is positioned to keep winning them over. (Bloomberg)
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