Another way that TV networks are reshaping their strategies to attract binge-watchers: fewer commercials. Saturday Night Liveis the latest media brand cutting back on ad time, 30% of its commercials next season, and offering advertisers partnership opportunities to “create original branded content.” We called out “ad-vertainment” as a new form of product placement to watch last month, after new network Viceland announced that sponsored content would be used to keep traditional ad time down and young viewers engaged. (AdAge)
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