7-Eleven is partnering with Live Nation for immersive music experiences. Aiming to better connect with Gen Z and Millennial audiences, the brand is hosting pop-ups at major festivals like When We Were Young, The Governors Ball, and Rolling Loud. As the first-ever presenting sponsor of When We Were Young, 7-Eleven will host a whole stage and the 7-Eleven Hangout, an immersive activation that’s meant to be reminiscent of an in-store experience featuring nostalgic, emo-inspired decor that channels the early 2000s energy the fest celebrates. At Gov Ball and Rolling Loud, the brand will bring Slurpee Street to life—a summer block party-inspired setup complete with a stoop, street art, and free Slurpees. With 71% of 13-39-year-olds saying they enjoy brand pop-ups at festivals according to YPulse, this move places 7-Eleven on site for pop culture experiences, while addressing slipping U.S. sales and reinforcing its identity through unforgettable live moments. (Marketing Dive)
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