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Which Social Platform Does Gen Z Think is Most Addictive?

We ask Gen Z which of their top social media platforms is most addictive, boring, entertaining, and more —and here’s what they had to say…

Written and Edited by the YPulse Editorial Team

Apr 21 2025
North America

KEY TAKEAWAYS

Gen Z is most likely to describe TikTok, YouTube, and Instagram as “entertaining”—and “addictive”—thanks to endless, personalized video content
They’re split on which social platforms are “fake,” as the lines between real and curated have become blurred online
Twitter/X stands out as the top platform described as “mean,” often seen as a hub for drama, cancel culture, and negativity

We’ve said it before: Gen Z isn’t using every social media app the same way. Whether they’re watching pop culture deep dives on YouTube, sending memes on Instagram, or checking Snap Maps to see what their friends are up to, each platform has its own vibe and purpose. And while they’re hopping between apps all day long, that doesn’t mean every platform gets the same amount of love. How they feel about each one, decides how much time they’re willing to devote to them, and whether it’s a place they get lost in for hours or just check in now...