Viral food-fluencer Keith Lee is bringing his Family Style Food Festival to New York. YPulse first told you about Gen Z’s obsession with Lee after he went viral for rating celebrity restaurants with brutal honesty. After a successful run in LA, the festival will place take place in Brooklyn on May 17, showcasing over 40 restaurants, streetwear brands, and live performances. Lee, who has 17M followers on TikTok and is known for his honest food reviews filmed from his car, will continue his food reviews, highlighting his favorite eateries at the festival. And as young people are craving IRL connection and community—73% of 13-39-year-olds believe brands should create “third places” where people can gather beyond home and work, according to YPulse—brands getting involved with influencer events beyond pop-ups, like this festival, could be is coming at the perfect time. (Eater NY)
👀 Read more from YPulse: Keith Lee’s Messy U.K. Food Tour on The Viral List
