Plum eyeshadow is officially in. Gen Z is leading the charge with their bold choice of plum colored makeup, and according to Afterpay, searches for the romantic, wine-toned shade are up 50% this year. While the young gen has been obsessed with “clean girl” or natural makeup these last few years, there’s a brewing shift toward statement looks for some. Makeup artists say plum is the perfect balance between wearable and dramatic—giving mid-2000’s smoky eye vibes without the harshness of black or brown. It’s also super beginner friendly, making it easier for young adults and teens to experiment with. And since 51% of 13-39-year-olds buy beauty products after seeing them on social media, according to YPulse, we know viral beauty trends spread insanely fast. (Bustle)
👀 Read more from YPulse: The Top 10 Beauty Brands According to Gen Z Females
