Angry Birds has taken over McDonald’s. Rovio, the entertainment company behind the movie, teamed up with the fast food giant and Sony to create a 360-degree video that places the audience within a McDonald’s location where the characters from the film fly around tables and interact with dining families, combining “animation with reality.” The spot garnered 4.5 million views in less than a week. This is the first time 360-video has been used in a fast food restaurant setting, but McDonald’s second venture into VR counting their Happy Meal activation. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
