Purpose-seeking Millennials have begun skipping beach getaways for social-impact vacations. After Carnival Cruise Line’s research showed that consumers had a “hunger for purpose,” the brand launched Fathom, a cruise where passengers can “partake in on-the-ground ‘impact’ activities such as making ceramic water filters in the Dominican Republic.” Breakout, “a leading company in what’s known as the social-impact travel industry,” has also gained traction, offering professionals 29-36-years-old an opportunity to network with peers in different cities and brainstorm ways to do good. (Bloomberg)
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