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No-Buy Months, Doom Spending & Impulse Buying—Is Gen Z Buying In?

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Gen Z is participating in financial trends like doom spending and impulse buying, but it’s not as straightforward as recent headlines make it seem…

TL;DR

  • Nearly half of young adults admit to doom spending, shopping to cope with stress about the state of the world
  • With one-click checkouts making it easier to shop online, the majority of Gen Z are impulse buying (something YPulse predicted!)
  • On the other hand, some are trying “no spend” challenges to reset their habits and take back control from overconsumption
People have a lot of questions about how Gen Z is really doing financially right now —especially when every headline seems to say something different. Are they “loud budgeting” and flexing their frugality? Are they barely scraping by and struggling to save for emergencies? Are they genuinely sticking to those “no spend” challenges that keep...

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