How Young People of Color Are Prioritizing Wellness—in 3 Stats

Young people are going all in on wellness through social media advice, fitness apps, and gym memberships…  

  • Young people of color are more likely to use social media for social media wellness guidance, which gives them highly-specific advice
  • They’re more likely to rely on health and fitness apps to stay accountable to their wellness goals
  • Despite financial pressures, they’re more likely to invest in gym memberships
Young people of color are going all in on wellness—even more so than their White/non-Hispanic peers. YPulse’s Health and Fitness data shows most young people of color (63%) agree that a healthy lifestyle is “all or nothing,” compared to just 47% of White/non-Hispanics, a +16pt gap. They’re also more likely to say staying fit is a big part of their life (80% vs. 74%) and to follow a strict wellness routine (31% vs. 24%). Meanwhile, White/non-Hispanic young people are more likely to take a go-with-the-flow approach, with 76% saying they “do whatever makes me feel good in the moment” for their health and wellness, compared to 69% of young people of color. In both their mindset and habits, young POC treat wellness as something worth committing to, not just something to squeeze in when they have time.   Whether it’s investing in tools that help them stay on track or wellness experiences like fitness classes, YPulse data reveals several ways young people of color are putting their commitment to health...

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