Playback, a Twitch-like startup designed for sports streaming, just raised $22M. The platform lets creators host live streams of sports games rather than video games, providing real-time commentary and interacting with fans through the chat. It’s all about making sports more social, giving viewers a way to experience games with their favorite creators and communities virtually. With its latest $22M in funding, a new deal to bring MLB.tv to the platform, and an earlier partnership with NBA League Pass, Playback is quickly gaining traction in the sports streaming world. As younger fans are already moving away from traditional cable—streaming is currently the top way for young sports fans to watch a game, according to YPulse—Playback is betting big on virtual group viewing. (Business Insider)
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