TikTok content could popularize baseball for Gen Z. The MLB has been trying everything to keep viewers engaged, from new rules making the game faster to helping their players connect with fans online. But short, vertical videos have turned baseball’s one-on-one drama between pitcher and batter into something perfectly suited for a phone screen. This bite-sized content has led to impressive engagement, with MLB’s TikTok account growing to 7.9M followers and pulling in millions of views, especially during the 2024 World Series. While baseball’s viewership may never match the NFL or NBA, this new approach is attracting a younger audience. The hope is that these short, thrilling moments will eventually lead casual viewers to tune in for full games, keeping baseball alive for a new generation. (Mashable)
👀 Read more from YPulse: The Top 10 Sports Young Consumers Are Watching
