Why are females outnumbering males on visual platforms?

Why are females outnumbering males on visual platforms? A gender researcher claims it’s all about the filters: “Instagram gives you the power to modify your appearance in a way that’s practically on par with makeup and other beauty products…Everyone wants to be the most beautiful girl in the room. Instagram provides a platform where you can enter that competition every day.” Editing apps like FaceTune have allowed users to perfect their images even more before sharing, and teen girls also devote a lot of time keeping up with “the requisite stream of flattering commentary (too gorgeous! so cute! beyond!) on other girls’ selfies.” (The Atlantic)