Fast food and snack brands are shrinking the size of their treats to “healthify” offerings. Attitudes towards healthy eating have shifted over recent years, moving “away from restriction,” and towards balance and moderation. In response, many food brands are “introducing smaller versions of signature offerings.” McDonald’s is piloting the Mac Jr., Coke and Pepsi are offering mini cans, Starbucks has bought back mini Frappuccinos for a limited time, and Oreo has introduced Oreo Thins. These downsized bites could let Millennials feel better about their dining indulgences. (Adweek)
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