Millennials are flocking to Snapchat to watch surgeries. Young consumers who may want to learn more about procedures they are planning to have or are just “simply mesmerized by what they see,” are watching snaps and YouTube videos, and doctors are tapping into the trend. One plastic surgeon, who claims to get a million views daily on Snapchat and has 10 million Facebook followers, says it has proved to be a powerful marketing tool: “The demographic [for patients] is mostly 18- to 32[-year-olds]…About 80 percent of the people who come to see me for a consultation are already following me on Snapchat.” (New York Post)
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