Facebook and Instagram videos are making a mark on TV and sports. Recent statistics have revealed that Facebook videos are increasing conversations on the platform by 13.2 times the amount year over year, and users are “sharing and creating three times the number of videos this year compared to 2015.” In particular, clips of TV content like Jimmy Fallon’s The Tonight Show are rating highly—signifying a shift from television sets to social media. Sports videos have also ranked highly on Instagram, and professional basketball players are using the platform to grow their personal brands. (Adweek)
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