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  • Report
  • Behavioral
North AmericaWestern Europe

Travel Report

Questions about how young consumers are traveling are more relevant than ever, as headlines paint a contradictory picture of their habits. Are they splurging on bucket-list trips? Are they too burdened by financial stress to travel at all? YPulse research shows that the reality is complex: Gen Z and Millennials are prioritizing travel, but they’re redefining what that looks like. While some are finding creative ways to explore on a budget, others are willing to spend on unique experiences that feel worth the cost. And despite concerns about affordability, one thing is clear—travel remains a key part of their lifestyles and they’re interested in all kinds of travel trends. (Sleep retreat, anyone?)

YPulse’s 2025 Travel report explores the factors that influence where (and how) Gen Z and Millennial want to take trips, the type of accommodations they most want to stay in, and the top travel trends they’re interested in trying.

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  • How many Gen Z and Millennials are interested in taking trips this year
  • The top places they want to go—and where they want to stay
  • The niche travel trends they’re interested in

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Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2025

Additional survey content for Pro users:

Open-end responses on their dream destinations, where they’d prefer to stay when forced to choose, and how many think traveling is essential to their wellbeing.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

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