“Millennial matchmakers” are offering their services help their peers up their Tinder game and more. The growing number of “for Millennials, by Millennials” matchmaking services aren’t trying to replace online dating, but instead act as a “cool, slightly older friend” to help guide clients through the modern dating world. Services vary from intensive three-hour group dating experiences, to a dating coach who “surfs clients' online profiles to help them find preliminary online matches,” According to one young matchmaker, Millennials are looking for advice on how to “navigate [their] relationships,” because they weren’t taught “how to have relationships with people.” (VICE)
