Video streaming services may be stealing YouTube’s viewers. According to Limelight Networks, the number of people who choose YouTube as their top platform for online video consumption decreased by 4% between December and June, while OTT services increased by 5%. Though a small change on both ends, Millennial viewers’ behavior signal a larger shift: they are reportedly “watching much less “original content/YouTube” than their demographic counterparts.” The data might be a sign that consumers are looking for higher quality content, and that YouTube’s ad model might be putting off viewers. (StreamDaily)
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