Video streaming services may be stealing YouTube’s viewers.

Video streaming services may be stealing YouTube’s viewers. According to Limelight Networks, the number of people who choose YouTube as their top platform for online video consumption decreased by 4% between December and June, while OTT services increased by 5%. Though a small change on both ends, Millennial viewers’ behavior signal a larger shift: they are reportedly “watching much less “original content/YouTube” than their demographic counterparts.” The data might be a sign that consumers are looking for higher quality content, and that YouTube’s ad model might be putting off viewers. (StreamDaily)