Finding Dory’s $135 million opening is evidence that Millennials are still going to the movies. Disney has credited the successful box office sales to “Generation Nemo,” the viewers who grew up watching Finding Nemo and couldn’t wait to see the sequel. While the under 18 audience decreased from 51% to 38% between the two movies, the 18-24-year-old audience doubled from 9% to 18%. Movio reports that 47% of movie theater visits by 25-year-olds and younger are on opening weekend, and that 20-35-year-olds go to the movies on average 6.2 times a year, making up 29% box office spending. (Deadline)
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