Brands are increasingly bringing YouTube content to TV to try to reach younger viewers.

Brands are increasingly bringing YouTube content to TV to try to reach younger viewers. According to the YouTube Creators division: “Brands now see that the content creators and YouTube stars reach the millennial audience, so even if their parents don't recognize the talent, the kids do.” A Pixability study revealed that brand channels on YouTube have increased by about 27% and videos by about 39% since 2015. Both Digiorno and Truth have brought over digital content from YouTube to television, and now brands like AT&T, Hasbro, and Canon are doing the same. (MediaPost)