Target is putting its future in the hands of kids as it tries to “regain its former cool.” This month the brand is introducing Cat & Jack, a new children’s label that will replace the retail giant’s current childrenswear brands Cherokee and Circo. To come up with the designs for the brand, Target “went straight to the experts,” consulting over 1000 kids online and through focus groups. The result is a line of “optimistic, modern, wholesome, inclusive, fun” clothes created by kids who say, “‘I want to stand out in my pack,” and are more collaborative than competitive. According to a Target researcher, “’The kids told us: I don’t want shirts that say, ‘I Win, You Lose.’ I want shirts that say, ‘We Got This. ’”(Business Insider, Bloomberg)
