McDonald’s latest attempt at a healthier image has backfired.

McDonald’s latest attempt at a healthier image has backfired. The fast food brand recently replaced Happy Meal toys with colorful fitness trackers for kids for a limited time in the U.S. and Canada. The strategy intended to tackle criticism that the Happy Meal toy tries to lure more children into eating fattening meals—but it didn’t go as planned. Customers reporting cases of skin irritation from the trackers, so fast food brand cut the promotion short. (Business Insider)