Residence Inn is hoping to lure in Millennial travelers by incorporating more play into their business trips, with Under Armour’s help.

Residence Inn is hoping to lure in Millennial travelers by incorporating more play into their business trips, with Under Armour’s help. The hotel collaborated with the athletic wear brand to create personalized running routes around 700 of their properties around the world that allow guests to see the city they’re visiting the way they wish. They’ve also introduced “grill parties, craft beer tastings, and samplings of local restaurant and food truck cuisine,” to offer socializing opportunities. (PYMNTS)