NEW GEN Z 101: Unlock & Outlast Microtrends

Millennial women embrace being different.

Sep 13 2016

Millennial women embrace being different. New research from digital media group CafeMedia reveals that “individuality is paramount” for Millennial women, with 87% of 18-34-year-old females stating they aren’t afraid to chart a different course from their friends. They prioritize self-care over many other facets in life, and 61% say enjoying their work is one of the most important aspects of their career. The research also found that they’re highly stressed about money: Saving is the greatest financial concern for the group, and 78% say money is very important and the greatest source of financial dissatisfaction and stress. (Adweek