Millennial women embrace being different. New research from digital media group CafeMedia reveals that “individuality is paramount” for Millennial women, with 87% of 18-34-year-old females stating they aren’t afraid to chart a different course from their friends. They prioritize self-care over many other facets in life, and 61% say enjoying their work is one of the most important aspects of their career. The research also found that they’re highly stressed about money: Saving is the greatest financial concern for the group, and 78% say money is very important and the greatest source of financial dissatisfaction and stress. (Adweek)
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