Teens today have a different outlook towards life than the generations that came before them. Having witnessed the Great Recession, members of this generation can be frugal and wary, and are placing great importance on their education and career paths. A survey from the Lincoln Financial Group found that 71% of 15-19-year-olds are already focused on saving for the future, and 60% have a savings account. When they do choose to spend, they do their research, searching for authenticity, good value for their money, and trusting individuals over big institutions. (Fast Company)
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