The fashion industry is reportedly “banking on Millennial nostalgia” this fall, and the ‘90s revival seems to be “lasting longer than the decade itself.” So why are Millennial consumers so fascinated with their past?

The fashion industry is reportedly “banking on Millennial nostalgia” this fall, and the ‘90s revival seems to be “lasting longer than the decade itself.” So why are Millennial consumers so fascinated with their past? It could be that they’re the first generation with an extended period of identity exploration, allowing them to “hyper-cultivate” their childhood interests and use the internet to share and communally obsess over their collective nostalgia. It could also be that today’s designers are just as obsessed with the ‘90s as Millennials themselves. (Fashionista)