Beloved beauty brand Lush is building a future in entertainment. Their recent forays into video content is a step towards the “bigger plan” of launching their own “24/7 video channel, Lush TV” in early 2017. Currently Lush TV exists online as a resource for staff consisting of how-tos and recorded meetings, but soon in-house content like documentaries created for Lush Times magazines and short social and live content like the successful Lush Kitchen series, will all live on the site to engage their online audience. (Digiday)
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