Brands are trying to hook the next generation of drivers, because, contrary to the popular narrative, Millennial car buyers are currently the “fastest-growing auto retail segment.” They’re outpacing Xers and Boomers in auto loan applications, as well as lease applications. One expert says trust is key to selling cars to Millennial consumers: “‘Guiding them through the online to in-store car shopping experience and providing complete transparency…will help build the connection between the group and dealerships.'” (MediaPost)
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