Newman’s Own is putting a spotlight on their good will to appeal to Millennials’ philanthropic side. Only 12% of Millennial consumers are aware of the salad dressing company’s pledge to donate all of their profits, so the brand is putting their charitable work front and center through a series of videos on Facebook, Instagram, and YouTube that highlight their charity partners. Their label’s “All Profits to Charity” banner is being revised to “100 Percent to Charity” to be less ambiguous, and repositioned to be more prominently displayed on packaging. (New York Times)
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