Radisson hotels’ Millennialized spin-off is all about breaking out of the “stuffy hotel stereotype.” Radisson Red “incorporates more art, music and fashion into its services” to satisfy Millennials’ desire for more authentic experiences.

Radisson hotels’ Millennialized spin-off is all about breaking out of the “stuffy hotel stereotype.” Radisson Red “incorporates more art, music and fashion into its services” to satisfy Millennials’ desire for more authentic experiences. The hotels are designed with bold colors—particularly with an emphasis on red to make guests feel ‘alive’—and open communal spaces that encourage social interaction like lobbies and bars that flow into each other. Their app also makes room requests like ‘extra pillows’ even easier. (Hospitality Net)