A new direct-to-consumer startup is modernizing the bridal industry. Online retailer Floravere delivers unique wedding dresses to the doorstep of soon-to-be brides about 10-15 weeks after purchase, to replace the sometimes stressful experience of bridal salons, which often have a minimum of six months’ turnaround time. Targeting a “modern woman who’s very comfortable online and loves digital experiences,” their site allows users to choose from a limited selection of designer dresses that are customizable and closely reflect styles trending on social media. (Racked)
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