Aldo isn’t worried about the “so-called death of the American mall.” Amidst other retailers’ closures, bankruptcies, and layoffs, the shoe brand has thrived, thanks in part to their embrace of online shopping and in-store tech integration.

Aldo isn’t worried about the “so-called death of the American mall.” Amidst other retailers’ closures, bankruptcies, and layoffs, the shoe brand has thrived, thanks in part to their embrace of online shopping and in-store tech integration. The brand’s app will soon sync to physical stores, sending notifications to consumers on discounts when they pass by a location, and allowing employees to pull up information on the consumer’s past shopping behavior, including the shoes they might have been looking for online. (Racked)