Gen Z is driving a running boom in London.

Gen Z is driving a running boom in London. The London Marathon saw a 105% increase in entries from twentysomethings for this year’s competition, which makes Gen Z the second biggest age group for the event. Running is popular among Gen Z due to its affordability, simplicity, and mental health benefits, and apps like Strava have also helped make it a social activity. According to the app’s data, two-thirds of Gen Z have made new friends through a running group in the last year. In the words of a Gen Z runner, “running is the new clubbing.” (The Standard)

📊 YPulse data: 44% of British 18-24-year-olds are currently running to work out