Amazon opened a beauty store in Milan. Amazon wants to expand into the health and beauty retail sector in Europe, and has just opened its first store in Italy, “Amazon Parafarmacia & Beauty.” (And it’s certainly no coincidence it opened during Milan Fashion Week.) The store is located in Milan’s city center and offers a variety of beauty and personal care products, including iconic European brands like La Roche-Posay and Eucerin. Customers can also access over-the-counter medications and para-pharmaceutical products, as well as seek advice from in-store health experts. (Retail Week)
📊 YPulse data: 80% of European 13-39-year-olds shop for personal care or beauty products in-store
