Twitch’s Battle of The Brands is happening in Fortnite this year. Last year, Twitch launched a Fortnite island called “The Glitch” to push branded experiences, where “sponsors design power-ups that turn real-world offerings into playable items.” For the Battle of the Brands, streamer duos featuring some of the top names on Twitch will be given power-ups determined by their snack brand sponsor. As the “junk food battle royale,” they’ll be competing with Doritos, Trolli, Sour Patch Kids, Ruffles, Drumstick and Jolly Rancher—and the winners will get $20K in DoorDash gift cards to share with their audience. Even before the tournament on March 14, the 12 streamers will be playing in The Glitch where DoorDash has virtual advertising and power-ups to earn now, promoting the branded gaming location. (Tubefilter, The Drum)
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