Boots-maker Hunter is finding success after ditching the traditional fashion calendar. Looking to engage in a “more agile way” with consumers, the U.K. retailer decided to no longer tie themselves to the London Fashion Week schedule, and is instead focusing efforts where the brand matters most to Millennials: rainy season and music festivals. Their social media strategy is to be “always on,” and they recently took to Twitter to find users talking about the rain to give them freebies. The tactic generated 400,000 impressions, and soon after (for the first time) their flagship stores sold more non-footwear products than footwear. (Digiday)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
