PepsiCo is counting on Millennials to revive orange juice’s status as a breakfast staple. Sales of orange juice have declined significantly in recent years, and, as with many other sugary drinks, 18-34-year-olds have developed a “take it or leave it attitude” toward the beverage, according to the Florida Department of Citrus. To get them to “learn to love” the juice, PepsiCo has launched content series Morning Spark to promote OJ as a “feel-good morning beverage,” and tapped a network of celebrities to share the videos on Facebook. (Washington Post)
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