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The top five most viral brand posts on Facebook this year were all videos.

The top five most viral brand posts on Facebook this year were all videos. ListenFirst Media’s analysis of most engaging brand posts this year found that Shell’s celebrity-filled music video about the importance of alternative energy was number one, followed by Yahoo’s 9/11 images video, an America's Got Talent clip, a holiday Kohl’s video, and the New York Times’s feature of American Olympic gymnast Simone Biles. All videos aimed at sparking emotion and had an element of urgency to them. (Ad Age) 

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