Marketing to post-Millennials will require a new level of authenticity. Teens have grown up in a world “immersed in technology and social media” communicating through images like emoji, Instagram and Snapchat posts—and they expect brands to do the same. They also expect brands to live up to their brand image, which Converse has so far succeeded in doing. Their “Made by You” campaign encouraged the age group to create something visual through customized shoes and share their creations, all while following their brand’s philosophy. (AdWorld.ie)
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