The International Toy Fair gave us a sneak peek at the toy trends to watch for the next year, but one trend can’t be put on the shelf: Millennial parents are beginning to influence toy brands.

The International Toy Fair gave us a sneak peek at the toy trends to watch for the next year, but one trend can’t be put on the shelf: Millennial parents are beginning to influence toy brands. Pre-school products are being designed with a new generation of parents in mind and being “tailored to their tastes.” These parents are are “craving mobility” as they're constantly on-the-go, and are more likely to be living in urban areas than previous generations, so they’re looking for products that fit into their current, smaller homes. (Fortune)