Are brands ready to talk to Family 2.0? Not only are Millennials scrambling the order of adult milestones, they’re also reimagining the definition of family. According to a recent study, 40% of Millennials consider “close friends” members of the family, something we mentioned in our coverage of the rising trend of Friendsgiving. Taco Bell and some others played into the Friendsgiving movement, but few brands are appealing to this mindset, and it might be worth mirroring their broadened definition. (Mediapost)
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