Goodwill’s new boutique stores are popping up around the nation and giving the old thrift retailer a new reputation.

Goodwill’s new boutique stores are popping up around the nation and giving the old thrift retailer a new reputation. The unique stores have done away with jumbled bins and fluorescent lights, and now resemble stores like Anthropologie: spacious and loft-like with exposed brick and vintage furniture, boasting designer clothes, lounge areas, and vinyl listening stations. The shops are allowing Goodwill to attract a new group of shoppers, many of those 18-24-year-olds looking for alternatives to the “cookie cutter sameness” big brands offer, and craving variety to help express their personalities. (Adweek)