Snapshot Marketing—marketing on visual platforms—has become an essential part of reaching young consumers. According to a March Ypulse monthly survey, 52% of Millennials are on Instagram, and this weekend Lord & Taylor was able to reach this audience—without interrupting their feeds with an ad. The retailer compensated 50 handpicked influential fashion bloggers to post a photo of themselves, all wearing the same dress. Their marketing stunt was so successful that the dress sold out in just a couple of days, and the brand introduced customers to their new, “edgy” Design Lab collection. (Huffington Post)
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